Award winning global sourcing advisory and benchmarking firm, Alsbridge, Inc., continues to shake up the sleepy IT benchmarking industry with the re-launch of its popular freeBENCHMARK.com marketing campaign.
Alsbridge’s patented parametric modeling engine, ProBenchmark, enables the company to deliver a better, faster, lower cost IT benchmark. To draw attention to the fact that they’ve redefined IT benchmarking, Alsbridge is giving away thousands of free pizzas and one free benchmark this month.
“A radical service requires radical marketing,” states Alsbridge Founder and CEO, Ben Trowbridge. “freeBENCHMARK.com is a game changer because it enables companies that currently cannot afford a benchmark to buy one, and enables companies that currently benchmark to more easily gather critical information,” Trowbridge explains.
According to Trowbridge the IT benchmarking industry has been controlled by industry giants “who for decades have done business the same old way, using a tired, expensive and drawn out process,” Trowbridge says.
“Alsbridge’s benchmarking service is more accurate than the industry standard because it eliminates human error and subjectivity and shortens the process from months to weeks, at 70 percent below the current market cost,” adds Trowbridge.
The unconventional campaign and video takes a humorous stab at the slow moving IT benchmarking industry and promotes Alsbridge’s faster, data-centric benchmarking service.
How It Works
freeBENCHMARK.com is the gateway to Alsbridge’s patented parametric modeling engine, ProBenchmark.
IT executives who visit the web site are taken through a brief, humorous introduction to how benchmarking has gone from a long, painful process with questionable results to a quick, easy exercise that provides real-world, useful information.
Visitors to the site also receive a free pizza, compliments of ProBenchmark. Visit freeBENCHMARK.com to get your free pizza and learn how Alsbridge delivers an IT benchmark at 70% below market price.
As for the pizza, Trowbridge adds with a grin, “We hope you’ll have it in 30 minutes or less.”
About Alsbridge Inc.
Alsbridge provides world class sourcing advisory and benchmarking services for the CIO, CFO and CPO. We’ve helped hundreds of companies reduce costs and get more value from their vendors. Our experienced consultants leverage proprietary tools and information databases to identify and engage the optimal vendors for your situation, negotiate best practice terms at fair market prices, and improve the way you work with your vendors. Alsbridge clients utilize the most cost effective and value added sources globally for IT infrastructure services, hardware and maintenance, network services, software and maintenance, application support and development, business processes and cloud services. Alsbridge was ranked the #1 outsourcing advisor in the world by the International Association of Outsourcing Professionals (IAOP) based on the value delivered to clients. This commitment to delivering value to our clients has made Alsbridge a distinguished member of the 2010 Inc. 500 fastest growing privately held companies in America.